right-wing demaking

Deb Nicklay -AP/Globe Gazette
Via the BAG, I keep thinking about how the progressive grassroots visual culture during the 2008 Campaign has informed right-wing counter measures. The anonymous Obama as the Socialist Joker posters come to mind as the most notorious. But also, looking at images like this I’m reminded how the progressive Obama aesthetic is borrowed and remixed into right-wing narratives, as if the aesthetic itself is evidence of Obama’s socialism.
I haven’t paid too much attention to grassroots right-wing visual culture mostly because it didn’t appear very vibrant until after the election, which is outside my research parameters. But I am interested in the ways progressive aesthetics are remade through the lens of Cartwright and Mandiberg’s thesis about Obama and political iconography in the age of the demake.
Do these right-wing demakes ultimately fail when relying too much on the original graphic/font/iconograpy? In other words, does the redeployment of progressive graphic language undermine the right-wing rhetoric? I would not characterize the image above however as a demake, its pretty straight forward, boiler plate right-winger narrative at play. And I think it works for the intended audience of sympathetic tea partiers. But do notice how the Obama “O” logo is equated as an equally suspect political symbol with the Nazi swastika and Soviet hammer and sickle.
- Lisa Cartwright and Stephen Mandiberg, “Obama and Shepard Fairey: The Copy and Political Iconography in the Age of the Demake.” Journal of Visual Culture August 2009 8: 172-176.
See also, Dora Apel, “Just Joking? Chimps, Obama and Racial Stereotype.” Journal of Visual Culture August 2009 8: 134-142.

